Newsletters
  Newsletters are mainly aimed at customer retention. It no doubt also attracts new business, but in the case of clients, retention is more important than acquisition. Obviously, when compared to traditional direct mail, the expense of e-mail messages is cents on the rand due to the high cost of printing, postage and other production factors. More notably, the objective effectiveness of e-mail – as measured by actual sales or conversions – stacks up favorably against direct mail campaigns costing 20 times as much.

This suggests that e-mail marketers can actually afford to invest "extra" in their projects – perhaps in copywriting, content, design or list development, and still come up with a project that costs less than a typical direct mail effort, while yielding potentially greater results.

Our newsletter facility is extremely easy to use. You will find a vast number of excellent functionalities such as statistics, easy-easy-to-build newsletters, merging of mails, automatic unsubscribing, etc.

Ever wondered how your name gets on the newsletters you receive? Now you have the opportunity to do the same with your client base. Reach your clients in a highly professional yet personal way.



Newsletters
 
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